I love shopping for gifts, wrapping them, and watching with anticipation as smiles and joy spread across the faces of friends and loved ones upon receiving their pretty packages. The holiday season is full of many wonderful traditions, but before the gifts are even wrapped, hours of thought and planning are spent on packaging and color design.
The human eye is attracted to brightly colored packaging and before what’s beneath the paper wrapping is revealed, the outside is what first attracts. New color trends in labels and packaging utilize color design for increased sales potential. Image Source: Flickr user torbakhopper HE DEAD
Perhaps you’ve noticed as you’ve walked through the mall or even down the aisle of your local supermarket, that the color design on packaging and labels is becoming bolder and more elaborate. Color design is intended to catch the eye of the consumer and gives the perception of product quality. Brighter colors, shiny new materials, and fluorescent inks and dyes are becoming new trends in color design for packaging and labels. In a highly competitive market, the need for accurate and consistent color monitoring is essential and must adapt to the changing needs and materials of the industry. Spectrophotometers offer the highest level of accuracy and portability when it comes to color measurement, and technology continues to evolve to better meet these challenges.
