The desired red color of canned tomato paste comes from a mature tomato fruit with a sweet flavor and high concentration of lycopene. The United States Department of Agriculture (USDA) uses the tomato paste score (TPS) to grade the product and ensure it meets quality and consumer expectations.
Color and appearance matter because they are the first purchasing factors customers consider. When customers cook with tomato paste, they have certain expectations tomato paste manufacturers must meet to indicate the product's freshness.