Understanding how to measure the color of ice cream allows manufacturers to consistently produce aesthetically attractive products that optimize sensory appeal. Image Source: Pexels user stock.tookapic.com
It’s not every day that an ice cream becomes a media sensation. But a few weeks ago, Morgenstern’s Finest Ice Cream’s newest flavor became the topic of gushing articles in everything from People to Refinery29 to Teen Vogue. The reason? It’s black.
Nick Morgenstern, the founder of the New York-based ice cream shop, created the coconut-flavored ice cream by combining coconut flakes, coconut cream, and coconut milk with “the charred and processed remains of a coconut shell.”1 The result is an inky, Instagram-ready concoction that might just do for Morgenstern what black toilet paper did for Renova; already crowds are flocking to get a taste of what is being called the trendiest treat of the summer.2
What Morgenstern’s ice cream tells us is not just that it’s really hard to Instagram an ice cream cone before it melts on a hot afternoon in New York, but that ice cream color matters. Whether it’s a novel new shade or a tried and true classic, the color of ice cream is essential to forming your customers’ expectations and sensory experiences. As such, instrumental color measurement can be an invaluable part of quality assessment, and knowing how to correctly measure the color of ice cream allows you to precisely monitor the shade of each flavor to ensure the perfect appearance.
While ice cream is known as a tasty frozen treat, accurate color measurement relies on melted liquid samples. Image Source: Unsplash user Madeline Tallman