Here's How Color Management Can Help You Produce Organic Tomato Soup That Customers Love

Tomato soup is a popular comfort food, and organic varieties combine wholesome nostalgia with healthy benefits. Organic tomato soup manufacturers use color management standards to produce soups that meet customers' expectations and keep them coming back for more.

Benefits of Organic Food

Organic foods offer several potential benefits, including:

• More nutrients: Organic food may have minor to moderate nutrient increases like antioxidants and flavonoids.
• Less pesticide residue: Organic food often has lower levels of pesticide residue due to the types of pesticides used in organic farming and the lack of airborne pesticides from conventional farms.
• Reduced metals: Organic food may have lower levels of cadmium — a metal that can be toxic in high concentrations — compared to food grown using conventional methods since organic farming does not use synthetic fertilizers.
• Lower bacteria amounts: Organic food often has lower levels of the dangerous types of bacteria than food produced through conventional methods.

How Color Impacts Perception of Organic Food

Since the “organic” label is considered healthful, consumers expect organic food to have a warm, rich color that feels fresh, vibrant, and healthy. Food manufacturers can ensure they achieve the desired color by understanding how color alters the perception of organic food.

People first assess visual information, so they will see how the food looks before eating it. This visual analysis — and their previous experiences eating similar foods — cause them to make assumptions about the food's flavor, freshness and overall quality. The color of organic tomato soup can alter the food's taste, even if you add no flavor-altering ingredients. Color perception is powerful enough to override existing flavors.

Measuring Color for Organic Tomato Soup

Color measurement matters for organic foods because color impacts perceived quality, flavor, and customer experience. You can set standards for your organic tomato soup using spectrophotometers.

A spectrophotometer determines the color quality of food products so you can assess your soup's quality. Measuring the color of your organic tomato soup ensures your customers will have a visually appealing product, making them more likely to purchase it again.

Measure Organic Tomato Soup Color With Solutions From HunterLab

HunterLab is a leading designer and manufacturer of spectrophotometers for organic tomato soup. Food manufacturers can trust our solutions to obtain objective and reliable color measurements. Measure your organic tomato basil soup with solutions like the Agera or ColorFlex EZ Tomato, specifically designed to evaluate processed tomato products.

Contact HunterLab for more information about managing the color of your organic tomato soup.