It takes a lot of paint to keep the Golden Gate orange. Image Credit: Unsplash User Andreas Selter
It’s a bit of an exaggeration to say that the Golden Gate Bridge is painted from end to end each year. In fact, the only time it was ever painted end to end is the first time it was ever painted, nearly a century ago. Since then, there has been touch-ups and maintenance painting, as well as a 30-yr project to remove and replace lead-based paint that ran from 1965 to 1995.1. However, even these regular touch-ups require a full-time painting staff and, of course, tons of paint. The story is the same for most of the bridges in the United States. Initially and on an ongoing basis, enormous volumes of paint are required to prevent corrosion and to keep the bridge looking trim, rain or shine.
The Golden Gate Bridge is notable for its span, but also its color. The particular shade of orange used is immediately recognizable and only one large suspension bridge in the world boasts a similar color: the 25 de Abril bridge connecting Lisbon, Portugal to Almada. While few other bridges are painted similarly to the Golden Gate Bridge, most other bridges are painted with the same attention to detail. That is to say, that each bridge is its own color as distinctly as the Golden Gate is orange. Naturally, this presents an opportunity for paint makers. The supplier who mixes orange for the Golden Gate Bridge enjoys a steady revenue stream from the ongoing maintenance. Paint manufacturers able to consistently produce paint that meets the color specifications of bridges stand to benefit from a constant flow of revenue.
Bridges across the country require constant repainting. Image credit: Unsplash User Jeffrey Blum