Haze measurement is critical to ensuring that teas maintain visual appeal and optimal health benefits. Image Source: Unsplash user bady qb
Tea is the most universal of prepared beverages, spanning both time and geography. From the common breakfast tea available your local supermarket to the most delicate white teas to the earthy and mysterious Pu’er, teas come in a range of kinds and flavors to suit virtually any palette. But tea isn’t just a tasty drink; the medicinal properties of tea are the stuff of legend and play a vital role in virtually of the myths surrounding tea’s origins. As such, tea has been an instrumental part of traditional medical practices for thousands of years.
Now, modern medicinal research is confirming many of the health-promoting benefits tea is said to imbue. “The evidence supporting the health benefits of tea drinking grows stronger with each new study that is published in scientific literature,” write the authors of one metareview published in Current Pharmaceutical Design.1 These benefits include everything from cancer and heart disease prevention to enhancing metabolism and encouraging weight loss to anti-aging, antidiabetic, and antimicrobial properties.2 “There doesn’t seem to be a downside to tea,” says Katherine Tallmadge, spokeswoman for the American Dietetic Association. “It’s pretty well established that the compounds in tea—their flavonoids—are good for the heart and may reduce cancer.”
As evidence of the health-promoting qualities of tea mounts, ready-to-drink teas have grown exponentially in popularity both in the United States and around the world. In 2014, the ready-to-drink tea market ballooned to $5.3 billion in the US alone and $50 billion globally and experts predict that the market will continue to grow by 6% annually until 2018. With demand rapidly expanding, mass market major players such as PepsiCo and Coca-Cola are being joined by upscale, artisanal suppliers offering up gourmet ready-to-drink products.3 At a time when the public is seeking to replace coffee, soda, and highly processed fruit juices with healthier options, these products offer a convenient and attractive alternative.
But ready-to-drink teas are often plagued by a serious downfall: haze. In order to ensure that tea products maintain visual appeal to consumers and preserve their health benefits, tea manufacturers must implement tight quality control protocols that include haze measurement to address the challenges presented by haze formation.
The growing ready-to-drink tea market is flourishing, but haze formation remains a challenge for both mass market and artisanal producers alike. Image Source: Flickr user Rocky Lubbers