Roofing color is one of the most important features homeowners consider when selecting a new roof, often trumping even brand and style.
Image Source: Unsplash user Wojtek Witkowski
Roof replacement is one of the most expensive routine home maintenance endeavors most homeowners will undertake. As such, cost and durability are two of the major factors informing roofing product purchasing decisions. However, as interest in home design, aesthetics, and environmental responsibility has grown, the choice of roofing materials has become more important than ever before; rather than simply replicating their current roofs, consumers want to enhance the appearance, value, and function of their homes by thoughtfully considering both roofing type and roofing color.
As Building Products of Canada Corp. points out:
Studies have shown that roughly 60% of homeowners’ final buying decisions are based on color. Builders have become more cognizant of this and new home projects are increasingly designed with set color themes in mind, themes that give projects a sense of balance and unity. Similarly, renovation and remodeling projects incorporate color as a key criterion in materials selection.1
Today, homeowners often have a unique vision for what they want their home to look like and color is a central factor in realizing this vision; in fact, color is so important than 90% of contractors say roofing color can determine both the brand and type of product their customers select.2 In response to this market demand, roofing manufacturers are now offering an extraordinary array of color options to meet the needs of today’s discerning consumers. Along with expanded color choices comes a heightened need for advanced color quality monitoring within the roofing product industry.
New paint technologies are allowing even darker colored roofs to maximize light reflectance. Image Source: Flickr user Charlotta Wasteson