He’s looking mad, today. Well, he looks mad every day, that’s his look, mad, but today he looks like he means it. “Scott!” he shouts. It isn’t even 8 AM yet. “Yessir?” I ask. “Scott, do I look like a fool to you?” he asks. “No sir,” I say. “You look mad. That’s your look. Mad.” This was all so much easier back when he was just making rap music. But you try telling him fashion was a bad idea. “I am mad!” he shouts. “My warm brown cotton/nylon Meggings line don’t look warm brown to me. They look cool brown! I can’t sell cool brown cotton/nylon Meggings, Scott! I’m gonna look like a fool!” “You don’t look like a fool,” I try. “You look mad.” But he’s not even listening anymore. “We gotta send it back,” he’s telling himself. “We gotta send the whole shipment back. Why would they send me cool brown? Why would they play me like that?” He drops his sunglasses to his nose and stares me in the eyes. “Scott,” he asks. “Do people not take me seriously?”
Garment manufacturers take the color of the clothing they produce seriously because their clients take the color of their clothing seriously. Achieving correct, consistent color in blended natural and synthetic fibers is inherently difficult. So serious garment manufacturers incorporate objective, spectrophotometric color measurement into their manufacturing process. Because until you put a number on it, there’s no real way to tell what a designer wants when they say warm brown.
Don’t they know those are Meggings? Image Credit: Flickr User fervent-adepte-de-la-mode (CC BY 2.0)