Accurate color measurement is critical to ensuring your cookies meet quality, aesthetic, and consistency expectations. Observing these five essential guidelines can help your facility achieve this goal.
1. Understand How Color Influences Consumer Choices
Whether puffy and chewy or thin and crispy, the color of the cookies you produce significantly influences consumer buying choices. Too light, and a customer may fear they're underbaked. Too dark, and consumers might perceive them as burnt. A mix of these extremes can lead to thoughts of poor quality control and dissuade a purchase or repeat buying.
2. Implement Measurement at Every Production Stage
From your oven temperature to the pans you use and the quality of your raw materials, many variables factor into cookie color. Proper caramelization occurs when you understand how these differences impact your goods, which entails measurement at every step. Implementing a proven, standardized color-measuring process at each stage helps you identify where challenges occur and improvement opportunities exist so you can reduce waste.