Sports drinks regularly offer some of the brightest, most intense colors of any beverage on the market. Over time, consumers have come to expect these intense colors. They know such drinks promise that sweet yet tart taste of electrolytes, carbohydrates, and other nutrients that will supply their bodies with the energy they need.
Bright, consistent coloring is essential for any sports drink production. Learn more about the science behind measuring these colors with HunterLab today.
Consider for a moment the most popular sports drinks on the market. What colors are they? Regardless of flavor, you're probably picturing drinks with vibrant colors.
When it comes to marketing sports drinks, color matters. These bright colors do more than stand out in the beverage aisle of the grocery store — they indicate a drink packed full of flavors and extra nutrients that will keep a consumer moving through a heavy workout or a demanding sports practice.
Whether you're developing a new sports drink for the market or you want to maintain consistency among the colors in your sports drink lineup, consider using a spectrophotometer — the tool of choice for color measurement specialists everywhere. Consistent colors are key in securing long-term customers, so one of the best practices for analyzing sports drink colors is using a spectrophotometer to take the guesswork out of measuring them.
This device provides a clear numerical value for every color, showing you how close every sample is to your acceptable range, regardless of where you are and what lighting conditions you're working with.
As an industry leader in color measurement solutions, HunterLab offers various spectrophotometers for the color measurement of sports drinks. Our scientists and engineers suggest using these equipment types for the most accurate results:
Request a quote on any solution from HunterLab today and start producing results with more consistent coloration.
Mr. Phillips has spent the last 30 years in product development and management, technical sales, marketing, and business development in several industries. Today, he is the global market development manager for HunterLab, focused on understanding customer needs, providing appropriate solutions and education, and helping to solve customer color challenges across these industries and cultures.LinkedIn