Meat color matters — to butchers, customers, and everyone in between. If you want to ensure your meat products are the best-looking ones on the market, measuring meat color is an excellent way to start. HunterLab has the tools you'll need to obtain precise and consistent results.

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Why Meat Color Matters

Consider your own food shopping experiences. When you buy meat, what do you look for? Size? Texture? How about color?

Distributors and packagers observe the color of meat closely. A bright, vibrant color usually indicates the meat is fresh and will be safe to consume for some time. If the meat looks dull or slimy or has patches of discoloration, would you be as excited about buying it? Probably not. These signs indicate that the meat has been out for some time and may be starting to spoil.

When selling meat, coloration and visual appeal keep buyers interested in your products over other brands. The fresher it looks, the more likely they'll be to stick with yours. That's why you need to pay close attention to meat color measurement during your packaging and manufacturing processes.

How to Measure the Color of Meat

Maintaining consumer color preferences takes more work than judging products by eye. Preserving consistency requires equipment designed for color measurement, allowing you to get the most accurate depiction of your meat's color.

While there are no guidelines for measuring meat color, decades of research have shown the spectrophotometer delivers the most accurate, scientifically sound results. It accounts for factors like lighting and environment to determine an exact color, exhibiting this result through L*a*b or a similar color measurement scale.

Our Meat Color Measurement Device

Every spectrophotometer is different, and at HunterLab, we've used our decades of experience to develop equipment that works with any solid, liquid, or powdered food. When it comes to meat color measurement, the ColorFlex EZ does the job well.

This compact, user-friendly device makes color measurement a breeze, delivering results instantaneously and sending data to your chosen printer or computer. Anyone on your team can cart this equipment around your facility and monitor meat color with the press of a button, delivering results using your preferred color scale or indices.

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Request Your Quote Today

From versatile color measurement on an easy-to-read LCD display to detailed quality control software, the ColorFlex EZ has everything you need to monitor the color of your meat. Measure your products with this device by requesting a quote from HunterLab today, and see how we can make your distribution process faster than ever.