Powdered sugar is used in kitchens everywhere, creating smooth icing for sugar cookies or adding the finishing touches to a funnel cake. Regardless of what it is used for, customers expect powdered sugar to look a certain way — a white, finely ground powder.
To ensure your powdered sugar product stays up to industry and quality standards, follow these best practices.
Match Color Consistency of Powdered Sugar
The traditional white powder is the ideal appearance people think of with powdered sugar. If a customer opens a bag to discover a different-color powder, they may immediately assume the sugar has gone bad, even if it hasn't.
Color has both practical and psychological impacts, and keeping with color consistency acts as a sign of quality for many foods and ingredients, including powdered sugar. The pure white look of powdered sugar helps consumers feel safe using it in all their baked goods while being able to easily tell if it spoils.