Measuring the Color

of Puree

The world’s leading food manufacturers pay close attention to the color of their products because consumers eat first with their eyes. Purees are packaged in transparent containers specifically for this reason, as purchasing decisions are often based primarily on how they look. HunterLab provides the ideal color measurement solutions to ensure that the finished product is visually delicious for the consumer and consistently flawless for the food producer. Our innovative color measuring instruments give producers quantitative values to accurately evaluate their quality.

Why measure the color of puree?​

Color consistency is a crucial product feature for puree manufacturers as consumers are very cautious about buying the best quality food. Imagine a slightly off-white banana puree and not the expected light cream color. It will trigger alarm bells for consumers and cause severe damage to a brand’s reputation leading to a decline in sales and loss of market share.

Manufacturers can rely on color measurement solutions to determine the proper standards for their products and eliminate the risk of delivering batches that are not up to the mark. While several instruments can measure puree color, HunterLab’s spectrophotometer is the chosen device because of its ability to handle transparency and reflectivity. They help with providing objective measurements indicating both quality and appearance.

color measurement of puree

Check out this solution for measuring the color of puree

This is the color measuring instrument for puree that our customers are having great success with:

The HunterLab Advantage

At HunterLab, we have been delivering unparalleled color measurement precision and accuracy for decades and understand what puree manufacturers need in a spectrophotometer. The ColorFlex L2 is the world's No. 1 choice for puree color measurement and classification. If you are interested in learning more about the ColorFlex L2 or how our spectrophotometers can help your food processing operations, please connect with an expert today!