Breakfast cereal is a household item that many people enjoy every day and expect certain results from their favorite brands. Even the slightest color variation can make customers think something is wrong with the product. Using the right color measurement solutions can help you continue to deliver consistent products. HunterLab provides the color measurement solutions required to meet the quality standards of visual perception for cereal. Our best-in-class color measurement instruments give producers quantitative standardization values to evaluate quality repeatedly and reduce wastage accurately.

Why measure the color of cereal?​

HunterLab offers a color measurement solution specializing in non-uniform and textured samples, so you can reliably gather color data from your cereal products. This color measurement tool has many features that make it ideal for your labs, including:

  • Simplifying processes: The non-contact measurement of HunterLab’s spectrophotometer eliminates and reduces sample cleanup time. When you use this tool, you can focus more on your data than the processes required to gather it. To activate color measurement, your technicians only need to press one button, decreasing the training time needed to use the instrument.
  • Increasing functionality and safety with smart technology: HunterLab offers the ONLY smart non-contact spectrophotometer worldwide. Auto-height positioning enables color measurement of non-homogeneous materials with better reliability and safety. The easy-to-use touchscreen helps improve data accuracy and reliability between operators.
  • Improving industry standards: The rotating sample platform provides the world’s largest measurement area, allowing you to measure more cereal samples than other tools. It can cover 27.5 inches in five seconds, making it efficient for larger samples.
  • Sharing data easily: It includes several data-sharing features so that you can email, stream, and print information and results. Further, the smart user interface and data management have USB and connectivity for better data collection and sharing.

color measurement of cereal

Including essential software: HunterLab color measurement equipment has embedded EasyMatch Essentials quality control (QC) software — no PC required.

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The HunterLab Advantage

The HunterLab spectrophotometers are backed by over 70 years of innovation from the world’s most trusted color quality experts.

Our spectrophotometers are valuable to cereal processing facilities and can help users confidently create consistent, high-quality products. HunterLab instruments are well-known for measuring the correct color of cereal and setting standards to help you deliver better products than your competition.

To learn more about our products, contact our color measurement expert today!